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The Amazing Technicolor Networking Jacket
In the ten years I’ve been in sales I’ve attended a lot of networking events where a lot of people stand around in black suits. Black suits are safe. Black suits blend in. Black suits don’t get...
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Run Circles Around Your Competition: How to Build a Loyal Fan Base
At first glance, you might consider Pacer’s, a running store in Alexandria, VA to be about the same as, say, the Foot Locker in the mall. After all, they carry similar products, market to a similar...
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Does a Mac Make You More Creative?
The other day I was typing away at a local coffee shop when a stranger approached me and asked me what I did for a living. When I responded, “I’m a writer,” he furrowed his eyebrows in confusion. “But...
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A Potential Adieu
Well, it’s time to let the cat out of the bag. I’ve accepted a position as a Senior Copywriter for a large Fortune 500 company and I’m super stoked about this opportunity. See, landing a job as a...
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A Fun Game Between the Superbowl Ads (And I’m Not Talking About Football)
Ok. I admit it. When it comes to sports, I could frankly care less. I didn’t even know who was playing in the “Big Game” until this afternoon (sad, I know). But I still get super jazzed around this...
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Make Your Message Bounce With a Game of Verbal Tennis
I’m currently reading Geoff Livingston’s New Media Primer Now Is Gone (a great read for anyone seeking practical advice on how to use new media in a marketing strategy). In the introduction, Brian...
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Creativity Contest – Win a $25 Visa Gift Card
This morning, mid-pancake, I had an interesting idea for an advertising headline, but alas no reason to use it. So I figured rather than letting this idea fizzle into the ether I would throw it out...
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10 Tactics for Top-Notch Testimonials
Testimonials – the magical way to turn boasting into evangelism. Sure, they’re effective – and their use is hyped in every corner of marketing communications. But just how do you go about gathering...
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Increase Brand Awareness with Clever Copy in the Nooks & Crannies
Hiding in the corners beneath the bold headlines, under the compelling benefit statements, and around the action-packed verbs are bountiful opportunities to inject your brand with personality. A recent...
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7 Tips to Instantly Give Your Content Personality
Content with personality sells. Brands spend big bucks developing a distinct voice that makes them stand out. Conversational words engage your prospects instead of putting them to sleep, or worse,...
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Beach Reads for a Business Owner
In one week, I’ll be at the beach. My out of the office message will be set on my e-mail, but like many business owners, my mind will be still very much focused on my passion — building my business. So...
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Is Your Brand Borg or Borzoi?
For nearly a decade, it’s been my personal mission to “rid the world of corporate babble one concise sentence at a time.” Almost nothing gets under my skin more than a brand that actively disconnects...
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